Pets Instead of Children? Why Premium Dog Care Is Increasingly Becoming a Social Trend
How Züripets® Applies Zurich's Hospitality Standards to Dog Care
Pet inflation, social change, and rising quality expectations are transforming the pet industry—Züripets® from Zurich demonstrates how modern dog care is increasingly modeled after hospitality standards.
As traditional family models are changing and birth rates are declining, pets—especially dogs—are becoming increasingly important to many people. At the same time, the pet industry is also undergoing significant changes: trends such as “petinflation,” the humanization of pets, and the rising demand for professional dog care and premium dog boarding facilities are shaping a growing market.
In the eurozone, pet-related expenses rose by about 31.5 percent between 2015 and 2025—a rate significantly higher than general inflation. Despite rising living costs, many people are increasingly investing in quality, safety, and professional care for their pets.
Züripets®, based in Zurich, has also observed this trend. The company specializes in structured, premium dog care and boarding at a hospitality-level standard and is increasingly viewed by customers and in media reports as a kind of “five-star hotel for dogs.”
“For several years now, we’ve noticed that the expectations of many dog owners have changed dramatically,” explains Beatrice Karlen, CEO of Züripets®. “Today, it’s no longer just about having a dog looked after. Many people expect structure, safety, hygiene, transparency, and a professional environment—similar to what you’d find in the international hotel industry or other high-end service sectors.”
Social change is also transforming dog care
Demand for professional dog care has increased significantly, especially since the pandemic. At the same time, the emotional importance of pets in everyday urban life is also growing.
While the birth rate is declining in many European countries, dogs are increasingly taking on the role of close companions in everyday life and emotional anchors for many people.
This trend is clearly evident in day-to-day pet care:
More and more dog owners today expect professional procedures, fixed group structures, transparent communication, high hygiene standards, and reliable 24/7 care.
While traditional dog boarding facilities used to be primarily functional, modern dog care is increasingly evolving into a structured hospitality concept—featuring individualized care, social groups, rest periods, exercise, and an environment that is more closely aligned with high-quality service and hotel standards.
Premium Dog Hotel Near Zurich Airport
The Zurich Premium Dog Hotel and the Premium Dog Boarding Facility Züripets® offer, among other things, structured daycare and vacation care, home services, dog concierge services, fresh meals, coordinated veterinary care, travel and airport services, and even private jet transfers for international clients.
Many dogs don't just spend a few days there—they regularly spend their vacations there.
With several locations in the Zurich area—including one in the immediate vicinity of Zurich Airport—Züripets® is increasingly establishing itself as a premier international destination for professional dog care. The company offers structured, hospitality-level care 365 days a year, with 24/7 supervision as well as travel, concierge, and airport services.
Care is provided in a specially designed facility featuring approximately 2,000 square meters of free-roaming space and direct access to a 16-hectare recreational area in the Zurich area. Dogs are integrated into social groups, where they are supervised and cared for—with a focus on safety, structure, rest periods, and controlled exercise.
Trust, Transparency, and Professional Processes
In addition to local customers, Züripets® now also serves international guests, expats, and prominent figures from the business, cultural, and public spheres. Transparency, trust, discretion, and reliability are becoming increasingly important in this context.
Despite its premium positioning and hospitality concept, Züripets® continues to focus on competitive prices and an attractive price-to-value ratio.
The trend is evident:
The pet industry is increasingly shifting from a traditional care market to an emotional, quality-driven premium segment—similar to trends already observed in other lifestyle and service industries.
About Züripets® - Swiss Luxury Pet Hospitality
Züripets® is a 24/7 premium dog care and boarding service with several locations in the Zurich area—including one in the immediate vicinity of Zurich Airport. The company is increasingly viewed by customers and media reports as a kind of five-star hotel for dogs in Switzerland and stands for structured dog care at a hospitality-level standard, with a focus on safety, transparency, and professional processes.
Züripets® has been featured in various media outlets as part of a social trend centered on premium dog care and pet hospitality.
Züripets® GmbH
Headquarters
, Boulevard Lilienthal 5
CH-8152 Glattpark (Opfikon)info@zueripets.ch
+41 44 810 80 00