Luxury for dogs is booming—what the 20 Minuten article reveals about a real shift

Thelatest report from 20 Minuten clearly illustrateswhat many are already sensing:
The pet market is undergoing fundamental changes.
To the article: Link

What used to be considered basic care is increasingly evolving into a true premium segment.

More and more people are consciously investing in quality, safety, and personalized care, and they consistently extend these standards to their dogs.

From Pet to Family Member

Pets have taken on a whole new significance today.

They are companions.
Emotional anchors.
An integral part of life.

As this trend continues, expectations are also rising.

Higher Quality
Greater Security
More Trust

Standard solutions are no longer enough.

The trend is clearly moving toward premium products

The article makes it clear:

The market is shifting away from traditional care—toward genuine stays.

Personalized care plans, high-quality equipment, structured daily routines, and maximum safety are becoming the new standard.

What becomes clear here is:

People are increasingly striving for the best and extending this expectation to their pets.

Züripets®as part of this development

Züripets® is not only part of this growing premium segment—
—but was also featuredin the a report by 20 Minutenspecificallyhighlighted as an example of this trend.

In this context, Züripets® was
“Zurich luxury hotel for dogs”.

An analysis that shows where the market is headed—
—and the role that high-quality care models already play today.

Züripets® is one of the leading providers of premium dog care in Zurich.

24/7 Hospitality-Level Care

Züripets® isn't about traditional pet care.

It's about residence.

A Structured Daily Routine
Round-the-Clock Care
Social Integration in Groups
Individual Attention
Maximum Safety

No kennels.
No isolated housing.

Rather, an environment modeled after modern luxury hotels.

A place where dogs feel safe and, at the same time, are kept active, well-cared-for, and understood.

Why This Trend Will Continue to Grow

This development is not just a short-term fad.

It is based on clear societal changes:

Declining birth rates
Stronger emotional bonds with pets
Growing need for security and reliability
Higher expectations for quality and individuality

All of these factors are driving the market toward the premium segment in the long term.

A New Definition of Care

The report confirms a clear trend:

Traditional pet care is a thing of the past.

The future lies in well-thought-out, high-quality concepts—with a focus on quality, structure, and trust.

Züripets® embodies this very change.

Not as someone who follows trends.
But as part of a new reality.

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Experience Züripets® in person—at the Meet & Greet.

Züripets® GmbH 
Headquarters
, Boulevard Lilienthal 5
CH-8152 Glattpark (Opfikon)
info@zueripets.ch
+41 44 810 80 00